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Customer Reviews

4.4 Average Rating
By 4forme
love it!
Submitted on May 27, 2015
By tiffjohn
This is my fourth or fifth order and I can tell you that I do NOT want to live without this little gem! My skin looks and feels firmer and on the one occassion that I ran out (!) I could see an immediate difference without it. Best serum EVER!
Submitted on May 18, 2015
By Nancie
Many serums claim to lift your skin, but this one really does. You can feel it going to work within seconds. The lift lasts for hours. The serum also prepares my skin for moisturizer and keeps my face moist all day. Just ordered my second bottle. This one's a keeper.
Submitted on Mar 23, 2015
By tiffjohn
I can't live without this little gem in my routine! Has made a huge difference in the appearance of my skin and even my husband has noticed a difference!
Submitted on Mar 16, 2015
By barbmom
I use this every day. It does seem to fill in the lines so they do not show as much. For awhile it will help firm my sagging neckline and jowls but the effect does not seem to last. My complaint is the it is really hard to get the last out of the bottle and at this price you want to use every drop. I also fail to understand why companies insist on making small bottoms that fall over easily for things that are used in the bathroom. It is not logical. Perhaps if you are younger you will find more benefit for the "lift" effect. At 62 this does not help very much.
Submitted on Mar 1, 2015
By Just OK
This serum provides a slight tightening affect when applied. It has a barely noticeable scent and is lightweight. I may stop using it this winter and bring it out in the summer, when my skin changes from dry to oily. When I compare it to other serum's Isabella offers, I suppose I prefer those - at least for the winter...My opinion could change in warmer weather.
Submitted on Feb 14, 2015
By save your money
Have been using anti wrinkle products ts for 3 years and have found superior performance from lesser expensive products.
Submitted on Apr 26, 2014
By Lori
After having oily skin most of my life, entering my 40's has brought unusually dry facial skin esp. around my eye area. I've also developed a slight under the chin sag wrinkling. I have tried numerous natural facial products over the past few years and absolutely nothing has worked and, everything has made me breakout. This product is wonderful!! It is light, non-greasy, quick-absorbing, and very effective. Not one blemish since I've been using it either! Never expected to see the results I do, nor so quickly! A little bit goes a long way and is "True"-ly worth the cost.
Submitted on Apr 3, 2014
By THoward
This was my second order of True and I will definitely continue to purchase. My husband has told me "I don't know what it is but you look younger." No lie! My friends tell me I look more relaxed and refreshed. My skin is definitely more firm with less sag around the jaw line. I'd be afraid to live without it now! Love that is isn't full of chemical garbage!
Submitted on Mar 26, 2014
By Texas Girl
I rarely if ever write reviews. This product is GREAT! I have been using it for about 1 month now and can see a VERY VISIBILE difference...
Submitted on Feb 9, 2014
By Lea
Question: Should I put it on before or after retinol. I have been putting retinol on first, then waiting 10 min or so and then putting on this product. It is one of my favorite products for effective "lift and firm" and it smells great. I have been using this for 1 month, and I would definitely recommend it

A Note from Isabella: Hi Lea. Thanks so much for contacting us. We're so glad you're seeing results from the Advanced Lift & Firm Serum. Our esthetician said she didn't t think you’d get much benefit by putting the lift & firm serum on after the retinol. Instead you might try using the Advanced Lift & Firm Serum in the morning and the retinol at night. Please let us know if you have any other questions.
Submitted on Jan 25, 2014
By Effective
Very effective if used twice daily and according to directions. . .
Submitted on Jan 16, 2014
By Marg
This product is fabulous! I'm 74 years young and this advanced lift and firm serum is making it much easier to lie about my age!
Submitted on Nov 24, 2013
By helps
I am 61 and have lost 90 pounds so I have a lot of sag in my face. I wish I had found this when I was younger. It helps some - definitely around the eyes. I only wish it helped the sagging neck more!! I do recommend this and suggest you start in your 40's if you can.
Submitted on Sep 21, 2013
By JAIN
My skin has never felt so soft and firm. Love it1
Submitted on Jul 27, 2013
By Stacey
I had great hopes for this serum, based on others reviews. I used it faithfully for many months but never noticed any difference in the lessening of wrinkles or my skin in general. It smells great but was a real disappointment.
Submitted on Jul 8, 2013
By Jill
I perked up over the writeup from your skincare lady who stated that she'd jumped ship from the similar Lavera product to this Lift & Firm serum. My main criteria is natural ingredients, then the feel absorption factor on my skin - can't abide anything that just sits there like grandma's cold cream. I definitely feel and love the firming effect and believe that I see a difference in those #! little sag lines and wrinkles around my mouth and definitely see a difference on my neck. Kudos - great product.
Submitted on Apr 5, 2013
By mer
I am happy with this product.
Submitted on Feb 2, 2013
By True Natural
I have just started using this serum and I can honestly say I love the feel and smell. I am waiting for someone to say "Oh my you look fantastic!" hahahah I love it, nevertheless.
Submitted on Feb 1, 2013
By FRAN
I love this. It makes my skin feel great. People who haven't seen me in a while thought I had lost weight.
Submitted on Jan 8, 2013
By smorgan
I've been using day and night for a few weeks now and haven't noticed any difference yet. Previous reviews make me hopeful that over more time, I will notice some difference. I'll repost in a few months.
Submitted on Nov 11, 2012
By Susan K
This is a great product. I just ordered my second bottle and no doubt will continue using it. Since I just turned 70 - !! - I want to do all I can to keep my skin as healthy as I can, and this product contributes to that. I put it on in the a.m., then add a natural moisturizer or argan oil. Thanks for a magnificent catalog -- probably if I won the lottery I would find a way to hit "buy all" on my computer.
Submitted on Nov 3, 2012
By JennyLynn
After a little more than a week of using this serum the small visible capillaries at the edges of my cheekbones... disappeared! When they showed up a few years ago I never imagined I'd be rid of them. thank you, Thank You, THANK YOU!! I just can't say enough how grateful I am that the product testers at Isabella do the fantastic job that you do in finding these minor miracles.
Submitted on Oct 3, 2012
By Lifting Serum
I love this serum! I use it under my moisturizer every morning. It never fails to "lift" a few years off my face, even after a sleepless night.
Submitted on Sep 15, 2012
By DJ
I have been purchasing the "other" pricey serum from this catalog for years and years, since it first appeared. I have been very happy with it, but decided to take a risk and try this. I like it very much and have continued to order it.
Submitted on Aug 1, 2012
By Diane
I was a long-time fan of the Lavere anti-aging serum, but I like this better! It makes my skin feel great, and it smells good, too.
Submitted on Jul 30, 2012
By Gwendolyn Melton
Makes my skin feel great.
Submitted on Jul 19, 2012
By Ldybirdpartridge
One of the many great products I love! I can feel the firmness immediately. Not sure if it is this product or the sea chi creme but my skin looks and feels great.
Submitted on Apr 4, 2012

Advanced Lift & Firm Serum

Item #17957 - 0.5 oz.
Our Price: $69.00
Item ships within 2 business days.
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After using True Natural's Advanced Lift & Firm Serum for six months my 56-year-old skin is looking more 40 than it did when I was 40. (Makes me wonder what condition it would be in had I started using it when I was 40 – or 30?) Read more...

I'm told there is a scientific explanation for this, and part of it has to do with the combination of Rhizobian Gum with Acacia Senegal. When these two complex sugars work together, they not only provide a lifting and firming effect, but they also diminish the appearance of fine lines.

In addition, this formula has a serious amount of sodium hyaluronate (10%), which is able to hold more water than any other natural substance -- up to 1000 times its weight in water! Further locking in moisture are two algae extracts known for boosting collagen, and saccharide isomerate, a carbohydrate complex that locks in moisture by strongly binding water to keratin.

Because skin cancer is rampant in my family, I had been looking for a product with ferulic acid, an anti-oxidant found in plant cell walls. Recently, a lot of attention has been focused on ferulic acid for its ability to help protect skin from UV damage as well as play a role in prompting apoptosis (cell death) of cancer cells. True Natural's got that covered as well in this serum -- right along with improving skin tone, minimizing the appearance of pores, and giving us a healthy, vibrant glow!
Ingredients: Aqua, Sodium Hyaluronate, Acacia Senegal Gum, Hydrolyzed Rhizobian Gum, Glycerin*, Laminaria Digitata, Algae Extract, Saccharide Isomerate, Helianthus Annuus (Sunflower) Seed*, Lavandula Angustfolia (Lavender) Flower Extract*, Punica Granatum (Pomegranate) Fruit Extract*, Ferulic Acid, Sodium Lactate, Xanthum Gum, Aloe Barbadensis Leaf Juice*, p-Anisic Acid, Fragrance (100% Natural Essential Oil blend). *Certified Organic
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